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Fundraising Basics : Fundraising Letters Last Updated: Apr 12, 2009 - 12:22:55 AM

Fundraising Letters
By National Alcohol and Drug Addiction Recovery Month Committee
Apr 6, 2009 - 4:25:02 AM

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Letters and mailings can generate awareness and donations for your organization and your fundraising event.  Letters can be sent to a large number of people or only to a select few.  It is important to keep both your audience and your goal in mind, and by making your letters personal, you will be able to catch people's attention long enough to achieve your goals. When you are reaching out to local groups it is especially helpful to provide local statistics, and quote local residents, who have or will be affected.

When you are working on your letters, it is important that your goals are clear, so the first thing you should figure out is what you are trying to accomplish. 
  • Are you looking for a sponsor for an event? 
  • Are you looking for a financial contribution from an individual or organization? 
  • Are you requesting goods and services, perhaps as door prizes or items for a raffle or auction?
Once you know what you want, you can clearly define it in your letter.

Six Tips to Make Your Fundraising Letters Compelling

  1. Imagine that you are writing to one person when you are writing your letter.  It will help you sound more personable.
  2. Be specific.  Briefly tell how their donated item or funds will be used, and the positive results it will bring.
  3. Your letter should be focused on the outcome you hope to achieve, and your message should be clearly communicated. Try not to exaggerate.  Simple clarify your message.
  4. Keep your letter simple. Focus on compelling information that is important to your reader.
  5. Personalize your letter to a specific person or group by including information that is specific to their past.
  6. Narratives and success stories can help put your organization in a good light, as well as ssist yhu

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