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Fair Trade Chocolate Halloween- Reverse Trick & Treat Campaign
By Global
Oct 15, 2008, 10:15 PST

Thousands of children across the US and Canada are turning the traditional Halloween ritual on its head: They are the ones handing out the chocolate. Reversing the trick or treat model, these youths will give away more than a quarter million pieces of Fair Trade Certified™ chocolates.

Have your organization submit early to the Reverse Trick or Treating website to receive free Fair Trade Chocolates for the campaign. If you are too late this year put it on your calendar for next year. You can still pass out flyers that you can find on their site to make people aware of the situation.

The campaign is designed to raise awareness of the extensive use of exploited child labor in the cocoa fields of countries like Cote D’Ivoire, which produces 40 percent of the world’s cocoa; the persistent problems of poverty in cocoa-growing communities; and environmental damage from unsustainable farming practices used to raise cocoa. The industry failed to meet the July 1, 2008 self-imposed deadline of the 2001 Harkin-Engel Protocol to end to abusive child labor in cocoa production, show them you don't want it to happen again.

How big a problem is the North American sweet tooth for chocolate from suspect sources? The US State Department estimates that 284,000 children work in abusive conditions on cocoa farms in West Africa – and that 64 percent of those children are under 14 years old. U.S. consumers eat 2.8 billion pounds of chocolate annually, representing nearly half of the world’s supply.

Among the growing list of organizations helping to spread the word about how Fair Trade Certified™ chocolate provides a solution to these problems are Global Exchange, International Labor Rights Forum, Co-op America, and the Fair Trade Federation, Fair Trade companies Equal Exchange, La Siembra and Alter Eco.

Hundreds of schools, congregations and youth groups across North America are helping to raise awareness about the impact of consumer’s choices in the chocolate industry. By giving out Fair Trade Certified chocolates, children know that farmers abide by international labor laws that prohibit illegal child labor while also ensuring farmers receive a fair, stable price and that environmentally sustainable farming practices are applied.

Co-op America Fair Trade Program Coordinator Yochanan Zakai said: “It has been seven years since signatories to the 2001 Harkin-Engel Protocol acknowledged that child labor exists in the cocoa industry. They pledged to stop it then and it is unconscionable that these child labor abuses continue to this very day. As Americans, we can play a role in creating a more responsible chocolate market by choosing Fair Trade Certified? chocolate year round.”

“Chocolate connects the millions of Americans who eat it daily to the growers around the world who depend on cocoa for their livelihoods,” says Adrienne Fitch-Frankel, director, Global Exchange’s Fair Trade Campaign. “It is unthinkable that our children are eating chocolate made with illegal child labor or slave labor, especially when a viable solution, Fair Trade Certified™ chocolate, exists right now.”

This Halloween, the distribution of Fair Trade Certified™ chocolate is intended to demonstrate that there already exists at least one reliable, transparent tool that the cocoa and chocolate companies may adopt to fight poverty in cocoa growing communities. It also seeks to raise the profile of chocolate made available by companies who have committed to using only Fair Trade Certified™ cocoa and put public pressure on large chocolate companies to follow suit.

For more information, including a statement released by 47 organizations and fair trade companies around the world: “Commitment to Ethical Cocoa Sourcing: Abolishing Unfair Labor Practices and Addressing Their Root Causes,” visit

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